About Us

We are a family business with strong underlying values. “Quality Customer Service” is our motto and is of utmost priority to us.

Delson DeLima started the business in the late 1990s with a single case of jewelry selling to friends and friends of friends at whatever location best suited them, whether it was in their dining room or a public restaurant. This genuine care and attention is ingrained in our core values and defined what we strive to bring you here today. 

You will find that our jewelry thrives in uniqueness, as our selection of fine 18K and 14K gold, diamonds and watches is carefully handpicked. We are best known for our unique selection of exotic rings with precious stones, with origins ranging from Brazil to Italy.

The Heart of the Ironbound

Our flagship location is located in the heart of the Ironbound section of Newark, NJ, on the famous "Five Corners" which intersect in the middle of the neighborhood.

Conveniently located less than 15 miles from Manhattan, the Ironbound is among the most culturally rich sections of the city. You can enjoy various exotic foods here that span from South America to Europe while you enjoy your visit in our beloved Ironbound!

Find Us

Our Services

Visit one of our locations to get help with all your jewelry needs.

  • Custom Jewelry

    Speak to one of our sales representatives today to get started on designing a completely custom piece to your liking and specifications.

  • Expert Jewelry and Watch Repairs

    We provide jewelry services such as ring sizing, chain repairs, watch batteries, and more. Bring your items to one of our locations today for unparalleled service and the best prices.

  • We Buy Gold

    Bring us your used jewelry and we will reimburse for its gold value, or design your own piece with us and use the gold to make something completely new!